Showrooms are designed to put products in their best light for the initial pitch to wholesale buyers months before they get a chance to make it it to customers at a retail store. 

In this Ralph Lauren Bedding Showroom, the sheets are the only thing not designed, produced, and styled by me and my team. The environments "sets" are lifestyles created to sell just the sheets and coordinating soft goods on the bed.  We developed each vignette to show a life in motion of who lives there and how they live their life.