The new launch of Lauren Home Furniture Showroom in Spring/ Summer 2010 is shown below. Not only did my team and I work with furniture design pairing fabrics with each style, but I had to create a visual brand for the newly launched Lauren Furniture line. This included building out an entirely raw space starting with a floor plan, wall molding, paint color, flooring, electrical placement. Each new collection was also coordinated with rugs, lighting, and accessories. These architectural and prop elements would become a "prop package" that all retailers would then have to follow in order to maintain and establish the new Lauren Furniture brand.