RETAIL WINDOWS
The story lines in these windows take their cues from the fashion apparel in them. Each picture is representative of a 6-8 window spread of the same window story of a Ralph Lauren World Flagship Store. Here I was responsible for most of the custom soft goods and props, many of the set elements, and sometimes concept. Installing was a very hands on effort where my skills were honed in all senses of production, team building, vendor relations, and in all sorts of dressing "rigging" mannequins, various haberdashery presentations, and much much more.
Home Product ShowroomS
Showrooms are designed to put products in their best light for the initial pitch to wholesale buyers months before they get a chance to make it it to customers at a retail store.
In this Ralph Lauren Bedding Showroom, the sheets are the only thing not designed, produced, and styled by me and my team. The environments, the "sets", are lifestyles created to sell just the sheets and coordinating soft goods on the bed. We developed each vignette to show a life in motion of who lives there and how they live their life.
Photography Styling
Photographs are used in all sorts of ways portraying products. Here bedding is the focus, but these are images the public sees and that's why there is a much more focus on the actual product instead of the larger concept. These are pictures for packaging, in-store displays, promotions and business collateral materials.
